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Men, women and cars

What do men and women like in cars

Newsroom February 22 09:19

Men like to go fast, while women like to go efficient.
According to a study of 8 million U.S. car purchases, men tend to prefer fast and large autos, while women tend to look for value and fuel economy.
The survey by TrueCar.com found that the cutesy Mini had the highest percentage of female buyers, at 48 per cent, while the mighty Ferrari had the highest percentage of male buyers, a whopping 93 per cent.
TrueCar analyst Jesse Toprak said the study shows that women car buyers are more cost-conscious and purchased fuel-efficient vehicles while male buyers were completely the opposite, purchasing vehicles that were either big and brawny, like a large truck, or chose a high-priced, high-performance vehicle.
In the TrueCar study, there were 15 brands with more than 40 percent female buyers. Besides the Ferrari, male-dominated brands included Maserati (84 per cent), Porsche (80 per cent) and General Motors’ GMC (74 per cent), which is known for big trucks and SUVs.

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