According to research by the Economic University of Athens, the Greek web users choose their online purchases at a rate of about 35% with a tendency to rise, while as the Greek newspaper “Ethnos” states, the Greek e-shops seem to be improving the level of their services.

Overall, the study evaluated  2.300 online stores, out of an estimated  5,000 operating in Greece and it was proven that the two thirds offer all the necessary services and capabilities to consumers.

Seven out of the ten e-shops have a clear page that includes information with respect to their policy on privacy, personal data and the “terms of use”. 92% of the Greek electronic shops have easy to use search and navigation tools, while on 84% the main features and price of the product are clearly stated before accepting the order.

95% of e-shops offer multiple payment options with the most popular way being the payment on delivery, while 81% of e-shops give the option of paying by credit card, which is registered by investigators as a business opportunity for banks.