Millions of television viewers will soon have the opportunity to familiarise themselves with Athens and a range of unique, high quality experiences available to luxury-minded travellers.

Marketing Greece recently arranged for the Travel Channel program Inside Luxury Travel, headed by presenter-producer Varun Sharma, to visit Athens.

The programme addresses affluent travellers, a key target group for Marketing Greece whose mission encompasses a strategic goal to increase the number of high-spend visitors.

Sharma and his crew spent a week in the Greek capital, where he partook in and showcased a selection of exclusive experiences.

Specifically, an entire episode of Inside Luxury Travel was filmed between September 14 and 20, within the framework of efforts to develop Athens’ profile as a luxury destination.

Inside Luxury Travel is one of Travel Channel’s most popular series and is aired in 122 countries in 21 languages and each episode focuses on one destination and experiences that embody refined sophistication. The inclusion of Athens among the distinctive destinations featured on the program serves as a one-of-a-kind opportunity.

The show will also highlight an extensive network of superior Greek tourism enterprises, products and services, in terms of accommodation, gastronomy, shopping, entertainment and attractions, along with the magic of the Athens Riviera.

A series of enterprises actively supported the Marketing Greece initiative. The sponsors were: Aegean, Athens International Airport, Athens-Attica & Argosaronic Hotel Association, Hotel Grande Bretagne, The House of Metaxa, Golden Hall and Gaea Products. Active supporters: Master of Wine Konstantinos Lazarakis, Atalanta Golden Yachts, Maroulis Travel, MercedesTaxiClub, Nautical Athlete Club of Vari-Varkiza, and Island Club Restaurant.