For the second consecutive year, some of the most luxurious hotels and resorts located in Greece will meet with the United Arabic Emirates’ key travel agents and media at the 2nd Greek Deluxe Travel Roadshow in Dubai.

The event will be held on February 25 at the JW Marriott in Dubai and its primary goal is to promote the Greek tourism to the UAE.

Under the auspices of MARKETING GREECE and in cooperation with Emirates Airline, the road show event will be split into two sessions. The morning session will feature a presentation of the Greek deluxe travel product, under the title: “Paint your dreams in the rich colors of the Mediterranean on a luxurious holiday experience in Greece”, as well as overviews from some of the most popular Greek deluxe destinations. The afternoon session will be devoted to pre-scheduled B2B meetings.

Mr Iossif Parsalis, Managing Director of MARKETING GREECE, stated: “The Middle East is unquestionably a key target market within the context of positioning Greece as a leading global luxury destination and attracting visitors with a higher travel spend. The opportunities are particularly exciting given the ever-improving airline connectivity between Arab countries and Greece. Our approach to luxury travel does not simply consist of offering high-quality services and comforts, but encompasses seeking to maximize every aspect of the visitor’s personal experience, particularly once they have acquainted themselves with the authenticity and local culture of Greece’s destination.”

Rollerdeck Associates’ Managing Partner and roadshow co-organizer Mr. Ioannis Kofinis said: “We are delighted to be returning to Dubai, following last year’s very successful inaugural event. The 2ndGreek Deluxe Travel Roadshow aims at increasing the awareness of Greece as a deluxe travel destination in the UAE, by further educating and training local trade professionals about the unique Greek deluxe travel offering that ensures luxury and comfort at every turn to give visitors a holiday to fit their own specific needs, as well as providing the basis for business to business cooperation between participating Greek and UAE tourism companies.”

There were more than 35,000 visitors to Greece from the UAE in 2013, with 2014 preliminary figures showing a further boost in arrivals. With Emirates Airline daily flights to Greece, a further increase in tourism is expected from the UAE to Greece in 2015.