Very few people are aware of the extreme cruelty that animals suffer to be turned into exotic skin products, and many tend to turn a blind eye to animal suffering when it comes to buying leather goods.

Ogilvy & Mather Advertising Bangkok and PETA Asia teamed up to change this attitude.

They opened a fake pop-up shop in one of Bangkok’s most trendy shopping malls and put seemingly ordinary luxury leather goods on display. However, they had a terrifying secret inside.

The bags, shoes, wallets, and other items contained fake animal flesh, blood, one bag even had a beating heart. Unsuspecting shoppers jumped back in horror, gasping for breath.

Source: boredpanda