When Kendall Jenner opened Fendi’s Autumn-Winter 2017 haute couture show, gliding across a glass runway as the sun set on one of Rome’s most historic landmarks, the audience of VIP guests and editors — including Kate Hudson and Bella Thorne — knew instantly that Karl Lagerfeld, the brand’s creative director since 1965, was making fashion history.
History that, it turns out, had been years in the making.In 2013, Fendi made a $2.4-million investment in the restoration of the Trevi Fountain, demonstrating their dedication to giving back to their home city.
But it also marked the beginning of their plan to one day stage a show at the historic site. And when better to do this than the year of the house’s 90th anniversary?

Source: CNN.com