Greek tourism hopes to see a boost with the Greek National Tourism Organisation (EOT) campaign to promote the industry well under way. Greece will enter the homes of tens of millions of homes via the agreement with global travel channel Travel Channel International. The tourist channel has scheduled to air five 1-hour thematic episodes featuring the unique experiences a number of destinations in Greece have to offer to tourists. The marketing campaign was set up to focus on targeted goal of prolonging the tourism period and specific thematic products. The episodes will be shown in 74 countries across the world and are titled:

Sun and Sea, Luxury, City Breaks, Gastronomy and Greek Islands Lifestyle.