Luxury travelers in Germany want not only five-star hotels and top comfort but also unique experiences and quality time with their family, according to a new survey as well as specialist tour operators, fvw.com reports.

High-end customers seek a mix of traditional luxury travel products and new elements, the latest annual “Consumer generations” survey of the top-earning one-third of the population by German consultants Keylens and Inlux found. The main results for tourism showed that luxury customers are paying more attention to internet ratings and reviews but a five-star standard remains by far the most important factor.

For example, luxury cruises are not only popular with older customers but are a relevant holiday option for more than half of those born since 1967. Expedition ships are attractive for many well-off travelers aged below 50. And almost half (47%) of those born after 1995 would go on a luxury cruise holiday.

In terms of general travel motivations, there are two principal types. Quality time with family or friends is the most important element for 62% of all respondents. Ideally, this is combined with special moments or unique experiences that remain memorable for a long time. Another major need across all age-groups is for relaxation and compensation for stressful everyday life.

Nevertheless, there are also significant differences between the five different generations, according to the survey:

Silent Generation (born before 1946). Familiar surroundings on holiday and recognition by hosts is decisive for this customer segment. Five-star classification is less significant than for other age-groups.

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