PETA has been known, for a long time, as an organisation with a keen eye for what sells. Ever since getting Pamela Anderson to take off her clothes to condemn the fur industry, they’ve had a knack for making causes viral (even if, like in the case of their anti-seal hunt campaign, they endanger a whole community’s way of life). In their new ad, although nobody gets naked, their use of vegetables as penises is not exactly subtle.

This time they are targetting toxic masculinity…