About ten seconds after Chris Rock joked that Jada Pinkett Smith was going to be in GI Jane 2 at the 2022 Oscars, the energy of the ceremony shifted. Will Smith ascended to the stage and delivered Rock a swift slap across the face, sending a shockwave of silence across the room and social media feeds into a frenzy. Smith went on to later win the Best Actor trophy for his work in King Richard, but by the time that happened? Most people were in a daze. What. Just. Happened?

By the next morning, it was apparent: the reverberations of that slap were going to be coursing through Hollywood for some time to come. And not just in the form of essays and statements. Last Friday, Smith made an announcement that he was resigning from the Academy, adding,

“My actions at the 94th Academy Awards presentation were shocking, painful, and inexcusable. The list of those I have hurt is long and includes Chris, his family, many of my dear friends and loved ones, all those in attendance, and global audiences at home.”

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And now, as the incident is officially one week in the rearview, Smith is starting to see tangible repercussions following his actions at the Academy Awards—as in, ones that are going to hurt his bottom line.

Read more: Esquire