Let’s start with a story. See if it sounds familiar. But be forewarned: There’s a surprise twist at the end.

It’s about an entrepreneur. We’ll call her Sally. Like many entrepreneurs, Sally sometimes gets overcommitted and overstretched.

One week, for example, she has an important client presentation, plus a new product rollout, and a big deadline on a project that could really make the difference for her company.

At the same time, she’s balancing life: family, fitness, friends, health, and self-care.

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Something has to give, and it’s her sleep schedule that goes first. She stays up late, gets up early, burns the candle at both ends to get things done.