The modern, “aggressive” marketing and product promotion practices are being enlisted by the Vatopedi Monastery in order to improve its performance in commerce.

The monastery, which operates an online store, like many monasteries across the country, now promotes its products through mass SMSs sent by a company to citizens’ mobile phones, expecting that some will not pass them by, many will enter the monastery’s e-shop even out of curiosity and many will go beyond browsing and place an order.

It is indicative that in the past few days there has been a massive sending of such messages with the aim, of course, to increase the clientele of the famous monastery.

The message was simple and direct: “Get your favorite Vatican products through the Monastery’s new eshop.

Entering the website of the monastery – which once monopolized the news thanks to the gold coins with which it declared that Lake Vistonida was its asset – the visitor realizes that, if anything, its monks have a commercial acumen, since dozens of products, both expected and less expected, are available for sale.

For example, one can buy honey, wine, oil, but also nutritional supplements for the good functioning of the prostate, for the treatment of stress and for calmness, for the strengthening of the immune system, and even for the prevention of … hair loss.

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Of course, the shelves of the e-pharmacy of the Vatopedi Monastery, which is perhaps the richest monastery on Mount Athos, are not lacking in classic ecclesiastical products; stand out are the musks in 12 different fragrances, while the prices are for all budgets, since the items and preparations for sale start from a few euros to a few hundred euros, if they are handmade icons, which are available in a wide variety and some are even sold with the indication that they are copies of miraculous icons; these are more expensive.

The Vatopedi Monastery, however, follows all the requirements of e-commerce, since it cooperates with international trading platforms such as amazon, has an official distributor and of course transactions are made by card.

At the same time, it has social media pages; although these seem to have been created by the distributor of the monastery’s products.