Summer sales are underway with reduced prices on products.

The summer sales, which have started on July 8, will run until the end of August, giving consumers the opportunity to shop and take advantage of the offers.

In particular, the 2024 summer sales period will last until August 31.

What consumers should look out for during the summer sales

-As with any discount period, consumers should exercise extreme caution during the summer sales.
-If a discounted price is offered on more than 60% of the total items sold, a demonstration of the discount percentage offered is required.
-The percentage of discount should be displayed in the storefront and in any other commercial communication.
-If there are different discount rates per product categories, the range of the provided rate should be indicated (“from …. % to …. %”).
-In all other cases, it will be indicated that the discounts apply to selected items with reference to the corresponding percentage.
-The way in which the reduced price is calculated and displayed must be true and not inaccurate.
-The shopkeepers should, in the event of an audit, be able to prove that the old selling price shown on the signboard corresponds to reality.
-Consumers should ask for a receipt. In addition to reasons of fiscal honesty, in case of purchase of a defective product, the receipt is necessary to refund the money to consumers.

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