“Shall we go for a glass of wine?” This phrase is heard more and more frequently among friends. Wine has no age limit, nor is it gender-specific—though women tend to prefer it more. And this growing popularity is no coincidence. Wine bars are multiplying, not only in Athens but in other cities as well.

Some might say, “It’s just a trend,” but that’s not entirely true. This movement began gradually about a decade ago and has recently gained momentum. In Athens, places that appreciate, respect, and carefully curate their wine selections have significantly increased—along with their devoted followers. This trend even caught the attention of the Financial Times, which dedicated an article to the wine bar scene in Athens. The report highlighted that, unlike other metropolises such as Paris or London, Athenian wine bars feel more like neighborhood hangouts rather than exclusive spots for wine connoisseurs.

A few years ago, this would have seemed impossible, as wine bars were scarce and mainly stocked international labels. But as Greek winemakers began to focus more on quality and produce outstanding wines, wine bars also began to flourish. Fotini Pantzia, owner of By the Glass, one of the first wine bars in Athens, explains: “Now, there are so many of us around the city center, and each one is unique—which is great. It wasn’t planned; it just happened naturally. Or maybe there was a reason—the fact that wine started to gain traction in this city. People are learning to appreciate good wine, and winemakers are doing exceptional work. We are a bit behind the rest of Europe, but we’re catching up, and that’s what matters.”

A Trend That Appeals to All Ages

This wine bar culture isn’t just for older generations, who traditionally have a deeper appreciation for wine, nor only for seasoned wine enthusiasts. Even Gen Z is embracing it, moving away from cocktails. “Many of my customers could be my kids,” laughs Madeleine Lorantou, co-owner of Heteroclito in central Athens. “But I love it because young people are open-minded—I learn from them, and their energy is inspiring.”

A skeptic might argue that most wine bars are just trendy spots attracting people who don’t know what they’re drinking. But that’s not entirely true. Sure, some people visit these stylish, minimalist spaces with great music and curated wine lists just because they’re trendy—but they are the minority.

Most young patrons are knowledgeable about grape varieties and labels, eager to explore and discuss wine. At these bars, wine takes center stage, with food playing a supporting role. Anna Chriskoti, owner of Caravin Wine and Wanderlust in Thissio, observes: “Consumers are much more informed now. They know producers, grape varieties, and specific wines—and they ask for them. What really surprises me is how much Greeks are showing interest in Greek labels. Some still ask for bulk wine, but they are few. And thankfully so.”

Accessibility & Affordability Fuel Growth

Another key factor in this growth is pricing. Wine has always been more affordable than other alcoholic beverages (except for beer). Additionally, nearly all wine bars offer a wide variety of wines by the glass, allowing people to sample different selections without spending too much. “Things have definitely improved, but we still have a long way to go,” notes Anna Chriskoti.

Regardless, the scene has changed for the better. Wine has finally found its rightful place, professionals in the industry are improving, and Athens is filling up with charming little corners where quality wine is served—proudly showcasing Greek labels.