Thessaloniki, a city where history meets modern vibrancy, is about to take center stage at the 4th Greece Talks Conference by Travel.gr. Set to take place on March 12 at the Thessaloniki Concert Hall, this event will dive into the city’s evolving tourism landscape, highlighting its unique identity and the untapped potential of alternative travel experiences.

From immersive cultural journeys to sustainable tourism models, the conference aims to redefine Thessaloniki’s position on the global travel map. Expect engaging discussions, thought-provoking panels, and inspiring talks from industry leaders, policymakers, and visionaries, all addressing key questions:

• How can Thessaloniki embrace sustainability while staying true to its cultural roots?
• What makes everyday life in the city an authentic travel experience?
• How can it reintroduce itself to the world as a dynamic, welcoming, and forward-thinking destination?

Speakers will include influential figures from Greece and beyond, sharing insights on creativity, innovation, and collaboration in tourism. Among them are:

• Anastasios Tzikas, President of TIF – HELEXPO
• Prodromos Monastiridis, President of Thessaloniki Convention Bureau
• Orestis Andreadakis, Artistic Director of the Thessaloniki Film Festival
• Fani Tsatsaia, General Director of MOMus

With a rich program of talks and debates, Greece Talks 2025 will serve as a hub of ideas, bringing together visionaries, entrepreneurs, and cultural leaders who are shaping the future of Thessaloniki as a thriving, creative, and sustainable urban destination.

For those who can’t attend in person, the event will be live-streamed on Proto Thema, ensuring global access to insights that could redefine tourism in Greece’s second-largest city.

Join us as we explore the future of Thessaloniki—where tradition, innovation, and a passion for travel come together to create something extraordinary.