Greece’s Olympics gymnastics star Ioannis Melissanidis struck a pose for tourists, wearing nothing but skimpy budgie trunks. He hoped that his “assets”, along with the sea, sun, and all else Greece is famed and acclaimed for, would be enough to draw more tourists. The photo, taken by fellow sports star Pigi Devetzi was posted on Facebook:

It was captioned:

“Blue, White and the Greek sun of the Aegean! Unbeatable Made in Greece combination… Come on my European friends, the summer in Greece never ends!!!”