Instagram model Essena O’Neill surprised her million followers by announcing she was giving up her social media profile because she let herself be defined with something that wasn’t real. She said her profile promoted a “dishonest and contrived” sense of beauty. Her new online appeal invited followers of her new, all-natural and makeup free image to help her pay for her new lifestyle. Her 17-minute long video revelation was posted ot her new website and immediately went viral. The young woman used to spend more than 50 hours a week constructing an image of a beautiful, happy, carefree teen from the age of 12 years and that was far from the truth.