Greek products such as olive oil and wine could have a significant presence in the electronic platform of Alibaba Group, the managing director of Alibaba for Italy, Spain, Portugal and Greece said on Wednesday.
Addressing an event organized by the Athens Chamber of Tradesmen, he said that tourism was a sector with significant growth prospects, while products with comparative advantages such as wine and olive oil could also have a significant presence in the e-platform. He added that middle class Chinese consumers were very interested in international brands and particularly European products and services.
He noted there was a dynamic consumer category in China, belonging to the middle class, young in age and familiar with e-commerce and Internet, interested in travelling to Greek islands and in buying Greek products.
Alibaba’s platform includes hundreds of millions of products in 40 different main categories. Buyers of these products are located in more than 190 countries and regions, exchanging 100,000 messages on a daily basis.