Addressing the 1st Greece-Sweden Business Forum in Athens on 15 October, Greek Tourism Minister Olga Kefalogianni invited the Swedish entrepreneurs to explore the investment opportunities offered by the tourism sector in Greece.

Mrs. Kefalogianni underlined that tourism in Greece is flourishing, due to a series of important changes that took place over the past two years.

The Tourism Minister said that these reforms have created the right conditions for the development of entrepreneurship and added that Greece is becoming a favorite tourism destination among Swedish tourists.

Αccording to Ms. Kefalogianni, last year, 368,834 Swedes visited Greece, against 319,756 in 2012, registering an increase of 15.3%.

Moreover, a 93.5% increase of Swedish arrivals to Greece has been recorded in 2014. as 8,795 Swedes visited the country during the first quarter of the year, compared to 4,546 tourists in the corresponding period in 2013.