In modern times, the Holy Grail of nutrition includes two basic concepts: terpene and beneficial. In every choice we make, we look for delicious taste and high functionality so that every bite we take offers pleasure and a positive effect on our bodies. And it has proven to be a rather difficult goal when it comes to protein bars, which have been extremely popular in recent years. These bars are a great way to get our protein and other nutrients. In particular, the functions of proteins in our body are many and important, as they are building blocks, and act as coenzymes in many metabolic processes for energy production and cell reproduction. But are they always tasty? Delicious perhaps, but are they really enjoyable?

ION PROTEIN, the new protein bars are exactly what we are looking for. They offer us all of the above plus they are delicious. In essence, it’s a new range of chocolate-filled bars, with 20% protein content, in four different fillings: coconut, hazelnut, cocoa, and caramel. They have a rich bite that floods the mouth with chocolate, an easy-to-eat texture, and great taste.

For those who want to avoid sugar consumption either for health reasons or because they follow a specific diet, there is “ION PROTEIN Hazelnut Stevia”, with no added sugar, with natural sweetener stevia.

Those who exercise, those who have an active lifestyle, those who seek a boost of energy during the day, that is, all of us, have the opportunity with these bars to meet our daily protein needs. They help us to build muscle tissue and maintain normal bone condition, they are ideal to take with us on runs, walks, to the gym, on trips, to school and to work. They are our allies in our efforts to control our weight and build muscle tissue, curb our hunger, and boost our metabolism. For many, it’s considered the best way to replace breakfast, brunch, or afternoon snacks.

All of them, in addition to their functional characteristics, are so tasty that they make a delicious sweet snack for all times of the day, and of course for any sporting activity.

For all those who want protein but don’t sacrifice enjoyment, our beloved ION, with dedication to quality, and persistence in innovation, invites us to a new experience of taste and functionality. After all, for more than 90 years, generations have associated ION chocolate with their most enjoyable moments.