A rare “Rev. 0” Apple II with Sanyo monitor and unvented case – in the early 1977 models, Apple did not add a ventilation system, believing that the internal hardware would not significantly overheat. The introduction shot of the Macintosh 128K, released in 1984, was Apple’s first personal computer with a graphical user interface and mouse-so revolutionary that it immediately rendered everything before it obsolete.

A presentation plan for the Macintosh 128K, released in 1984 — Apple’s first personal computer with a graphical user interface and mouse, so revolutionary that it immediately rendered all previous systems obsolete.

A nostalgic journey
The online auction “Steve Jobs and The Apple Revolution” by Boston-based RR Auction, held on August 22, showcased unique products from the company’s early years, including rare prototypes of iPhones and iPods, and marketing memorabilia.

A trip through decades that now seem carefree and innocent: at home, everyone gathered around the Macintosh to examine it; in the office, all eyes turned to the iMac with its tear-shaped design and transparent blue plastic casing; and on the street, the iPod made you feel rich — its 5GB hard drive allowed you to carry “1,000 songs in your pocket.”

The items tell the story of a company founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne in California — a group that aimed to create user-friendly personal computers, such as the signed Apple I set by Wozniak, the first computer they built in 1976.

The real success came with the Apple II in 1977, which became a commercial phenomenon, and in 1984, they introduced the revolutionary Macintosh. Despite the challenges of the 1990s, Jobs’ return in 1997 led to innovative products like the iMac, iPod, iPhone, and iPad, elevating Apple to the top.

Among the items is one of 30 custom-made sunglasses created in 1979 by an optician for Steve Wozniak, which sold for around $12,000. These famous glasses, with frames shaped like Apple’s iconic logo and rainbow-colored lenses, are depicted on the cover of Steve Carr’s biography, WOZ: The Prodigal Son of Silicon Valley, about the computer programmer, inventor, and co-founder of Apple.

Beyond hardware and prototypes of iPhones and iPods, the auction also features collectible promotional materials. One of the most interesting items is from the collection of Apple’s creative designer from the 1980s, Clement Mok: a poster for the TV adaptation of Death of a Salesman. Designed by Mok, it depicts Dustin Hoffman, with the Apple logo in the lower left — one of the company’s first television sponsorships.

Vintage coffee mugs, stickers, badges, greeting cards, pens, pencils, tote bags, and T-shirts recreate the atmosphere of a bygone era — back when two friends assembled the first Apple computers in a garage.