×
GreekEnglish

×
  • Politics
  • Diaspora
  • World
  • Lifestyle
  • Travel
  • Culture
  • Sports
  • Cooking
Tuesday
13
Oct 2026
weather symbol
Athens 18°C
  • Home
  • Politics
  • Economy
  • World
  • Diaspora
  • Lifestyle
  • Travel
  • Culture
  • Sports
  • Mediterranean Cooking
  • Weather
Contact follow Protothema:
Powered by Cloudevo
> Economy

WD-40: The ultimate commercial success and the big secret

Why no one truly knows its formula—and why it remains one of the world’s greatest industrial mysteries

Newsroom January 30 02:30

Δείτε περισσότερα άρθρα μας στα αποτελέσματα αναζήτησης

Add Protothema.gr on Google

From the workshop to the living room, WD-40 has acquired almost mythical status. Whether it’s a rusted bolt that refuses to budge or a stubborn piece of chewing gum stuck to a carpet, many swear that the familiar blue-and-yellow spray can solve almost any small—or not so small—problem.

While countless “clever” uses circulate online, one thing remains impossible to find on the internet: the exact ingredients of WD-40. Its formula is guarded like a state secret and is considered one of the greatest commercial enigmas—on par with the recipe for Coca-Cola. The notebook containing the formula is locked inside a bank vault at an undisclosed Bank of America location in San Diego. Over the past thirty years, it has been removed only three times, and only a handful of people have ever seen it.

Even WD-40 CEO Steve Brass learned the product’s composition only 18 months ago, despite having worked at the company for three decades. Gaining access required a special key, the signing of a strict non-disclosure agreement, and a visit to the bank vault itself.
“Honestly, it’s like entering Fort Knox,” Brass told The Wall Street Journal, likening the experience to the legendary U.S. gold repository.

Before him lay the famous notebook containing the 39 failed attempts to create WD-40—and the 40th attempt, the one that succeeded and has remained unchanged for 70 years. The product’s name comes from that history: “Water Displacement,” 40th formula, originally designed to repel moisture and prevent corrosion.

Throughout its history, the notebook has ventured into the outside world only three times. On one occasion, former CEO Gary Ridge carried it through Times Square on horseback, wearing armor, to celebrate WD-40’s 50th anniversary on the Nasdaq. Another time, it was transported chained to a person’s wrist inside a metal briefcase, moving from one bank vault to another. Most recently, in the summer of 2024, Brass and CFO Sarah Haiser viewed it while signing documents at the bank—though neither could decipher the handwritten notes.

>Related articles

Tax authorities investigate booming influencer industry as market heads towards €100m

Nikos Papathanasis: EU funding secured for energy upgrades at healthcare facilities

What the Diesel Deal entails and the behind-the-scenes talks between Trump and Putin – How long will Russian supplies last?

“I’m not a scientist, so I wouldn’t be able to remember what it said anyway,” Haiser told the WSJ. “The only thing that stuck with me was the phrase ‘No smoking.’” Even employees tasked with developing new applications for WD-40—which generates about 80% of the company’s revenue—work with a coded version of the formula to preserve the secret.

Naturally, speculation has never stopped. Some claim WD-40 contains fish oil, a theory the company firmly denies. Others suggest a mixture of orange peel, coconut oil, and vanilla, pointing to its distinctive scent—another claim dismissed by WD-40. About a decade ago, Wired magazine sent a sample to a laboratory and managed to identify certain components. The company’s response was telling:
“The chemicals listed are described at a very general level,” a spokesperson said. “It’s like saying you know what’s in Coca-Cola—carbonated water, sugar, and caramel—but that knowledge alone will never let you recreate the final product.”

And that, perhaps, is the secret behind WD-40’s enduring mystique: everyone thinks they’re close to cracking it—yet no one ever truly does.

Ask me anything

Explore related questions

> More Economy

Follow en.protothema.gr on Google News and be the first to know all the news

See all the latest News from Greece and the World, the moment they happen, at en.protothema.gr

> Latest Stories

Guilfoyle responds to her removal: “The allegations against me are false. I am grateful to Trump and proud of what we achieved in Greece”

October 13, 2026

White House asks Guilfoyle to resign as US ambassador to Greece, she breaks silence with X post

October 13, 2026

Turkey provokes: “Greek-Cypriot-Israeli electricity interconnector requires our permission”

October 13, 2026

MI5 chief warns of growing threats from Iran, Russia and AI to Britain

October 13, 2026

Tax authorities investigate booming influencer industry as market heads towards €100m

October 13, 2026

Israel returns 22 antiquities illegally removed from Greece (photos)

October 13, 2026

Greece unveils ‘Pyrpolitis’ kamikaze drone boat designed to attack enemy warships with explosives

October 13, 2026

Trans person in the US stabbed a 50-year-old man 13 times after he mocked him for using the women’s restroom – The knife blade broke off in victim’s skull

October 13, 2026
All News

> Greece

In reverence, the emotional deposition in Jerusalem, see photos & video

The Holy Temple of the Resurrection opened after many days due to the war between Israel and Iran

April 10, 2026

In the final stretch for the accreditation of joint master’s degrees: Aiming for their launch in the coming academic year

April 10, 2026

Schedule for Epitaph Procession today (10/4)

April 10, 2026

Perfect weather for Easter excursions, according to Tsatrafyllia’s forecast

April 10, 2026

Easter in Greece: The customs that continue in Greek tradition – From Nafpaktos to Corfu

April 10, 2026
Homepage
PERSONAL DATA PROTECTION POLICY COOKIES POLICY TERM OF USE
Powered by Cloudevo
Copyright © 2026 Πρώτο Θέμα