Playboy may have given rise to bunny girls like Baywatch star Pamela Anderson and have put nakedness on the sexy map, but now it is moving on. “You’re now one click away from every sex act imaginable for free,” said Playboy chief Cory Jones. “And so it’s just passe at this juncture. Don’t get me wrong. Twelve-year-old me is very disappointed in current me. But it’s the right thing to do.”

Playboy founder Hugh Hefner, aged 89, agreed with Jones’ proposal to dress models. After all, the Playboy brand, according to its website, is “a tastemaker, an arbiter of style and a vanguard for political, sexual and economic freedom.”

Other changes include a “sex-positive female” writing her own column as well as a greater coverage of culture.