With smartphones, tablets, and e-readers reaching mass adoption over the past few years, many have predicted that printed books would soon become a thing of the past. And while it’s true that people use their electronic devices to read, they still rely heavily on ink and paper when it comes to reading books.

According to data from Statista’s Advertising & Media Outlook, e-book penetration still trails that of printed books by a wide margin across the globe. In the United States for example, where e-books are very popular in comparison, 23 percent of the population are estimated to have purchased an e-book last year, compared to 45 percent who bought a printed book.

These findings suggest that e-books will not be the final nail in the coffin of printed books but rather a complementary product that should ultimately benefit the publishing industry. People may grab an e-reader when they head to the beach or commute to work, but as far as actual books go, there’s nothing like the real thing.

source statista

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