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Polaroid goes premium with $600 I-2 instant film camera

Instant photography pretty much became known as "taking a Polaroid"

Newsroom September 11 02:49

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Though many of us will have an instant camera with us pretty much all of the time in the shape of a smartphone, printing out snaps can be a hassle. Polaroid cameras have a built in printer, and the company is going premium for its latest model – the I-2.

Polaroid was founded in 1937 by Edwin Land, and originally sold polarized sunglasses. The first instant camera followed a decade later, though users had to get very hands-on to obtain a print. That changed with the introduction of the “magic camera” (SX-70) in the early 1970s, which automatically ejected prints.

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Instant photography pretty much became known as taking a Polaroid after that, until digital cameras became the new point-and-shoot champions and subsequently led to bankruptcy. When a new version of the company announced the end of film manufacture, a group of enthusiasts called the Impossible Project stepped in to save the day.

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