Social media make people do some very weird stuff to get likes and retweets. But the latest trend on Twitter is possibly the most bizarre we’ve ever seen.

It all started by Japanese comedian Masahiro Ehara, who somehow discovered that if he squishes his baby’s face, it will look like rice balls, and started a hash tag that translates to “#RiceBallBabies.”

The #RiceBallBabies meme seems to have inspired people to squish their babies’ faces into a shape that resembles a rice ball and of course uploading the photos on social media.