Huffington Post, the successful American online news aggregator will launch this fall in Greece, according to an article published by the Wall Street Journal.
Huffington Post CEO Jimmy Maymann told the WSJ that Greece was an obvious next step for expansion, as there are signs of a turnaround in Greece following its economic collapse.
“We’ve already launched in the five big markets in Europe and we hope that HuffPost can be a platform to start conversations about how to rebuild the economy,” Mr. Maymann underlined.
Arianna Huffington, is a Greek-American author and columnist is the president and editor in chief of Huffington Post Media Group. Regarding the expansion, she told the WSJ that ever since the Group decided to expand globally, she has wanted HuffPost to come to Greece especially given the challenging times Greece has been going through.
“However, but we wanted to do it in a way that made sense from a business point of view,” Ms. Huffington underlined, adding that for her, it’s the ultimate homecoming.
24Media, a large digital media company based in Athens will contribute to the management of the Greek site.
The Huffington Post began to expand overseas in 2011. It began with HuffPost Canada and HuffPost U.K and the site continued expanding through partnerships into France, Spain and Italy, the following year. In 2013, it created editions for Japan, Germany and North Africa and in 2014 it expanded into Brazil and Korea.
According to data released by the site, 49% of its global traffic now comes from outside the U.S.