Clothing brand Jack Wills has denied an advert it used was “sexualised or provocative” after it was banned by the industry watchdog.
It appeared in the firm’s spring catalogue, which was sent out as a direct mailing in February.

It featured images of male and female models in their underwear drinking, dancing and on a bed together.
The text underneath said, “Whatever your choice, you can be sure it’s what’s underneath that counts”.
Larger text under that read, “Midnight mischief”.

The British Advertising authorities (ASA) said although Jack Wills’ target audience was 18 to 24-year-olds, younger teens might have access to the ad either directly or indirectly.
It said that the sequence of images, with the text, was sexually suggestive as opposed to simply being flirtatious or playful.

It ruled that the ad must not appear again in its current form, adding: “We told Jack Wills not to use sexualised images and text that were inappropriate for younger teenagers in ads to which those teenagers could have both direct and indirect access.” Jack Wills said it would in future print on envelopes containing catalogues: “Please note: You need to be over 18 years old to sign up for Jack Wills’ correspondence.”

Source: BBC