Athens may be at the forefront in terms of tourism, marking the highest rate of improvement on a European level, however, hotel investors still appear hesitant.

According to a study of the major executives of hoteliers, carried out for the 26th conference of Deloitte for “European Investments in Hotels”, last week, the Greek capital seems to be quite low in the investment destinations list, reaching a mark of 4, with a lowest mark of 5.

The reluctance of foreigners is especially pronounced due to the unstable political scenery, resulting in investors losing interest. At the same time, tourism operators now ask, more than ever, to provide investor protection against the continuous changes of taxation in the country.

On a Pan-European level, London remains as the constant, most valued destination for investment in hotels in Europe, with Paris and Barcelona following close by. Deloitte’s survey was based on the responses from over 120 owners, credit and finance agencies, development companies and tourism investors.