Marketing Greece’s campaign for the Tourism Organization of Halkidiki, northern Greece, kicked off with the logo “Mirage in the Med”. The new campaign hopes to showcase the lush green beauty and azure seas of the region as something of an exotic getaway with out-of-the-world scenery.
The campaign includes social networking, digital media, video campaigns, hotel offers and special promotions abroad in markets such as Germany, Turkey, Belgium, the Netherlands and the Balkans.
As part of the “Mirage in the Med” campaign, Discovergreece has set up a competition:
Are you dreaming of the dreamland yet? If you have already experienced the mirage for yourself, let the rest of the world in on the secret; the magic of Halkidiki. There’s no time like the present to send us your wondrous stories and photographs that capture one of the many sides of this shimmering paradise and enter the competition that will bring the winner a five-day break in one of the region’s finest five-star hotels…….and then, as is the way with mirages, you just won’t believe your eyes!
The best entries in the competition have the opportunity to win a 5-day trip for two to the region.
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