Danish chain Jysk Group is planning its debut on the Greek market to offer the local market its special brand of articles for the bedroom, bathroom, living room and patios.

The first Greek store opened in Athens on Thursday at 41 Kourtidou Street, Kato Patissia. “Greece has enormous potential, and I see great opportunities in the country. JYSK’s quality products and great prices are sure to satisfy the needs of Greek shoppers,” says JYSK owner Lars Larsen. Another two stores are planned in the Greek regions of Thessaly and Thessaloniki in October, whereas another store will open at the Greek region of Hellinikon in Athens. The goal is to open 40 outlets in Greece as part of an investment that could amount to as much as 20 mln euros.

“JYSK opens two new stores each week around the world, but it’s not every day that we open up in a new country. I’m really looking forward to meeting all the employees and, hopefully, a whole lot of customers” says Lars Larsen.

Background

The origins of the JYSK Group lie in Scandinavia: The first store opened in Denmark in 1979, and today the JYSK Group has over 2.275 stores and 19,000 employees in 38 countries. In Germany and Austria, the company goes by the name ‘Dänisches Bettenlager,’ and it is known simply as ‘JYSK’ in the rest of the world. The aim of the JYSK Group is to give everyone a great offer and to open stores around the globe. Lars Larsen, the owner and founder of the JYSK Group, is also the owner of the furniture retail chains Bolia.com, IDEmøbler and ILVA – as well as a number of other companies. The total turnover of the LARS LARSEN GROUP is 3.1 billion euros.