Hilton Athens is inviting people to go pink for a week so as to raise awareness regarding cancer prevention. To spread the word that early detection can save lives, the #PinkHilton campaign kicked off on Instagram on October 25. Those who manage to capture the best “pink” images will win prizes, such as an annual black subscription to Hiltonia Spa with the complete use of the gym, poo,ls, sauna etc. Second prize is an overnight stay in a junior suite for two. Third prize is dinner for two at the dazzling Galazy Bar and Restaurant. The best prize of all, however, will be raising awareness and possibly saving someone’s life.

Meanwhile, Hilton is also contributing to cancer aid, by supporting the NGO EMEIS group of doctors that offer services to uninsured breast cancer sufferers. Every “pink cocktail” at the Galaxy Bar or pink Pavlova dessert at the Byzantino Restaurant goes to help the group.

So make sure you tag your images with #PinkHilton and #BCAstrength!