Nearly one in two tourists choosing the Mediterranean Sea for their holidays are likely to pick Crete for their destination, according to data presented during an event co-ogranised by the regional tourism unit of Crete and the Greek Tourism Confederation (SETE) held on the island. According to the findings, 47% said they showed a preference to visiting Crete in the next two years, placing it second only to the Balearic islands (49%). Tuscany (43%), Sicily (40%), Provence, Cote d’Azur, Sardinia and Corsica followed with 36%. The event revealed that Crete constituted Greece’s tourism steam engine, as it absorbed 20% of all tourist arrivals and 2015 receiving 3.5 million people from all over the world, a 40% increase in the past 4 years. The top markets for the island are Germany, the UK, Russia, France and Norway. One of the problems facing the industry on the island is the fact that the bulk (77%) of arrivals come over a span of only 4 months, limiting the season to the summer months.

Meanwhile, according to results of an MRB Hellas study on 607 likely visitors Crete’s brand name awareness is first, as most of those polled said they knew the island more than Sicily or the Balearic islands. 90% of the respondents said they chose Crete for its natural beauty and history, with 78% saying they picked to for its tourism infrastructure.