×
GreekEnglish

×
  • Politics
  • Diaspora
  • World
  • Lifestyle
  • Travel
  • Culture
  • Sports
  • Cooking
Tuesday
05
May 2026
weather symbol
Athens 23°C
  • Home
  • Politics
  • Economy
  • World
  • Diaspora
  • Lifestyle
  • Travel
  • Culture
  • Sports
  • Mediterranean Cooking
  • Weather
Contact follow Protothema:
Powered by Cloudevo
> World

UK bans commercial for showing a woman taking care of a baby! (video)

The Advertising Standard Authority said it presented "stereotypical gender roles"

Newsroom August 15 12:44

Δείτε περισσότερα άρθρα μας στα αποτελέσματα αναζήτησης

Add Protothema.gr on Google

A Volkswagen commercial has been banned in the UK for violating “gender stereotypes” because it showed a woman caring for a baby.

The ad shows a scene of a woman and a man in a tent on a cliff face, two male astronauts floating in a spaceship and a male para-athlete with a prosthetic leg doing the long jump.

At the end of the clip, a woman is seen sat on a bench next to a pram.

The commercial was banned by the UK Advertising Standard Authority (ASA) after just three people complained, with the ASA asserting that it violated gender stereotyping rules.

>Related articles

“Gift” from Trump to Britain after the visit of Charles and Camilla: Tariffs on whisky and bourbon lifted

Two Jewish men were seriously injured in a knife attack in north London – The attacker has been arrested

Starmer fights for his political survival: The scandals and internal party pressures that threaten to bring him down

“By juxtaposing images of men in extraordinary environments and carrying out adventurous activities with women who appeared passive or engaged in a stereotypical care-giving role, we considered that the ad directly contrasted stereotypical male and female roles and characteristics in a manner that gave the impression that they were exclusively associated with one gender,” said the ASA. “We concluded that the ad presented gender stereotypes in way that was likely to cause harm and therefore breached the Code.”

You can be the judge about the claims by ASA:

Ask me anything

Explore related questions

#ad#banned#car#car commercial#care taker#commercial#gender roles#pram#UK#woman baby
> More World

Follow en.protothema.gr on Google News and be the first to know all the news

See all the latest News from Greece and the World, the moment they happen, at en.protothema.gr

> Latest Stories

The shocking testimony of Myrto’s mother, the last “I love you,” and how she learned about her child’s death

May 5, 2026

The “Greek spring” with the Gulf Arabs: today Mitsotakis in Abu Dhabi

May 5, 2026

The new trailer for Nolan’s “Odyssey” is breathtaking: the Cyclops, Hathaway as an impressive Penelope, and Pattinson

May 5, 2026

The unknown story of Hezbollah in Lebanon: Two worlds, one country held hostage

May 5, 2026

IDEAL Holdings: Plan for attica’s entry into Euronext Athens and public share offering

May 5, 2026

Metro: Which Line 2 stations close earlier today

May 5, 2026

Ryanair’s base at “Macedonia” airport up in the air, concerns over blow to Thessaloniki tourism

May 5, 2026

The Mafia call center: The Tirana-based “company” that scammed Greeks and Europeans

May 5, 2026
All News

> Greece

In reverence, the emotional deposition in Jerusalem, see photos & video

The Holy Temple of the Resurrection opened after many days due to the war between Israel and Iran

April 10, 2026

In the final stretch for the accreditation of joint master’s degrees: Aiming for their launch in the coming academic year

April 10, 2026

Schedule for Epitaph Procession today (10/4)

April 10, 2026

Perfect weather for Easter excursions, according to Tsatrafyllia’s forecast

April 10, 2026

Easter in Greece: The customs that continue in Greek tradition – From Nafpaktos to Corfu

April 10, 2026
Homepage
PERSONAL DATA PROTECTION POLICY COOKIES POLICY TERM OF USE
Powered by Cloudevo
Copyright © 2026 Πρώτο Θέμα