×
GreekEnglish

×
  • Politics
  • Diaspora
  • World
  • Lifestyle
  • Travel
  • Culture
  • Sports
  • Cooking
Thursday
22
Jan 2026
weather symbol
Athens 9°C
  • Home
  • Politics
  • Economy
  • World
  • Diaspora
  • Lifestyle
  • Travel
  • Culture
  • Sports
  • Mediterranean Cooking
  • Weather
Contact follow Protothema:
Powered by Cloudevo
> Economy

Coke bids adieu to 200 drink brands, slashing portfolio in half

Popular “hydration” brands including Powerade and Dasani could also see cuts, Coca Cola’s chairman and CEO James Quincey

Newsroom October 23 02:22

The Coca-Cola Company is cutting its portfolio in half, kicking at least 200 beverage brands to the curb by end of year.

The money-saving move will allow Coke to focus on its most profitable products so that it may “emerge stronger from the pandemic,” the company said in a news release Thursday.

The news comes nearly a week after the beverage giant announced it would discontinue its once popular sugar-free soft drink Tab after more than 60 years on shelves across the world. Other “underperforming” brands on the way out include Odwalla, ZICO coconut water, Diet Coke Feisty Cherry and regional offerings like Northern Neck Ginger Ale, the company said.

Popular “hydration” brands including Powerade and Dasani could also see cuts, Coca Cola’s chairman and CEO James Quincey told CNN.

See Also:

NASA to announce “exciting” new discovery about the Moon made by Sofia flying telescope

>Related articles

Turkish authorities raid Temu’s offices in Turkey

Ukraine: 60% of Kyiv without electricity after Russian strikes on energy facilities

Papathanasis: Regional Development Programs approved for Thessaly, Epirus and the South Aegean

How to measure the Speed of Light with a bar of chocolate and your microwave

“Throughout this year’s crisis, our system has remained focused on its beverages for life strategy,” Quincey said in a statement. “We are accelerating our transformation that was already underway, shaping our company to recover faster than the broader economic recovery. While many challenges still lie ahead, our progress in the quarter gives me confidence we are on the right path”.

Read more: yahoo

Ask me anything

Explore related questions

#beverages#coca-cola#coke#cuts#economy#market#marketing#pandemic#usa#world
> More Economy

Follow en.protothema.gr on Google News and be the first to know all the news

See all the latest News from Greece and the World, the moment they happen, at en.protothema.gr

> Latest Stories

Lagarde left during the speech of the US Secretary of Commerce in Davos, video

January 22, 2026

Rhodes: The Ministry of Culture is implementing enhancement works at the archaeological site of “Pervola”

January 22, 2026

Mytilineos-Tsakos ‘ big deal in storage projects in Central Greece

January 22, 2026

Fotini Pelouso: Her roots in Thebes, the hardest Greek word, and her favorite scene in ‘The Great Chimera’

January 22, 2026

Pulse poll: ND leads by 16.5 points, the 2nd largest margin since 2016, with left and center-left losing ground — Karystianou, Tsipras

January 21, 2026

Karditsa: Snow and severe weather – More than a meter in the mountainous areas, snow chains mandatory

January 21, 2026

Vasilis Markou: Strategy and outreach for Attica Vineyard

January 21, 2026

Tsiaras: Bipartisan dialogue necessary for the development of a national agricultural strategy

January 21, 2026
All News

> Culture

Rhodes: The Ministry of Culture is implementing enhancement works at the archaeological site of “Pervola”

It is an open-air area within the medieval walls, near the Palace of the Grand Master

January 22, 2026

Tatoi Estate: The rescue and restoration of 100,000 historic objects

January 19, 2026

The historic cafes of Athens: 12 legendary hangouts lost to time

January 16, 2026

Actress Melpo Zarokosta dies at 93

January 16, 2026

Cycladic Identity Initiative launches fourth funding phase to preserve the Cultural and Natural Heritage of the Cyclades

January 16, 2026
Homepage
PERSONAL DATA PROTECTION POLICY COOKIES POLICY TERM OF USE
Powered by Cloudevo
Copyright © 2026 Πρώτο Θέμα