×
GreekEnglish

×
  • Politics
  • Diaspora
  • World
  • Lifestyle
  • Travel
  • Culture
  • Sports
  • Cooking
Wednesday
21
Jan 2026
weather symbol
Athens 10°C
  • Home
  • Politics
  • Economy
  • World
  • Diaspora
  • Lifestyle
  • Travel
  • Culture
  • Sports
  • Mediterranean Cooking
  • Weather
Contact follow Protothema:
Powered by Cloudevo
> Economy

Coke bids adieu to 200 drink brands, slashing portfolio in half

Popular “hydration” brands including Powerade and Dasani could also see cuts, Coca Cola’s chairman and CEO James Quincey

Newsroom October 23 02:22

The Coca-Cola Company is cutting its portfolio in half, kicking at least 200 beverage brands to the curb by end of year.

The money-saving move will allow Coke to focus on its most profitable products so that it may “emerge stronger from the pandemic,” the company said in a news release Thursday.

The news comes nearly a week after the beverage giant announced it would discontinue its once popular sugar-free soft drink Tab after more than 60 years on shelves across the world. Other “underperforming” brands on the way out include Odwalla, ZICO coconut water, Diet Coke Feisty Cherry and regional offerings like Northern Neck Ginger Ale, the company said.

Popular “hydration” brands including Powerade and Dasani could also see cuts, Coca Cola’s chairman and CEO James Quincey told CNN.

See Also:

NASA to announce “exciting” new discovery about the Moon made by Sofia flying telescope

>Related articles

Turkish authorities raid Temu’s offices in Turkey

Ukraine: 60% of Kyiv without electricity after Russian strikes on energy facilities

Papathanasis: Regional Development Programs approved for Thessaly, Epirus and the South Aegean

How to measure the Speed of Light with a bar of chocolate and your microwave

“Throughout this year’s crisis, our system has remained focused on its beverages for life strategy,” Quincey said in a statement. “We are accelerating our transformation that was already underway, shaping our company to recover faster than the broader economic recovery. While many challenges still lie ahead, our progress in the quarter gives me confidence we are on the right path”.

Read more: yahoo

Ask me anything

Explore related questions

#beverages#coca-cola#coke#cuts#economy#market#marketing#pandemic#usa#world
> More Economy

Follow en.protothema.gr on Google News and be the first to know all the news

See all the latest News from Greece and the World, the moment they happen, at en.protothema.gr

> Latest Stories

Turkish authorities raid Temu’s offices in Turkey

January 21, 2026

Schools in Attica will operate normally on Thursday

January 21, 2026

Ukraine: 60% of Kyiv without electricity after Russian strikes on energy facilities

January 21, 2026

Mitsotakis may travel to Davos tomorrow due to weather conditions – No European leader signs on to Trump’s Peace Council

January 21, 2026

Papathanasis: Regional Development Programs approved for Thessaly, Epirus and the South Aegean

January 21, 2026

Trump from Davos: I want Greenland as a base for the Golden Dome; I will not use force, but if you say “no,” we will remember it — watch live

January 21, 2026

Japan reopens the world’s largest nuclear power plant

January 21, 2026

Putin – Witkoff meeting on Thursday

January 21, 2026
All News

> Sports

Australian Open: Tsitsipas beats Mochizuki 3–1 to reach the second round

Despite being caught off guard early on, Stefanos Tsitsipas made a winning start to his Australian Open campaign in Melbourne. The Greek tennis player will face Czech Tomas Machac in the second round

January 20, 2026

Sakkari delivers the ‘point of the year’ as she advances at the Australian Open

January 18, 2026

Sports broadcasts: Where to watch the Conference League play-off draw, the derby in volleyball, and the EuroLeague

January 16, 2026

Obst sealed the win at the end against Panathinaikos as Bayern defeated them 85–78 in Munich

January 15, 2026

Giannis Antetokounmpo gets angry at Bucks fans’ boos: He booed them back from the court

January 14, 2026
Homepage
PERSONAL DATA PROTECTION POLICY COOKIES POLICY TERM OF USE
Powered by Cloudevo
Copyright © 2026 Πρώτο Θέμα