×
GreekEnglish

×
  • Politics
  • Diaspora
  • World
  • Lifestyle
  • Travel
  • Culture
  • Sports
  • Cooking
Friday
19
Dec 2025
weather symbol
Athens 12°C
  • Home
  • Politics
  • Economy
  • World
  • Diaspora
  • Lifestyle
  • Travel
  • Culture
  • Sports
  • Mediterranean Cooking
  • Weather
Contact follow Protothema:
Powered by Cloudevo
> Economy

Coke bids adieu to 200 drink brands, slashing portfolio in half

Popular “hydration” brands including Powerade and Dasani could also see cuts, Coca Cola’s chairman and CEO James Quincey

Newsroom October 23 02:22

The Coca-Cola Company is cutting its portfolio in half, kicking at least 200 beverage brands to the curb by end of year.

The money-saving move will allow Coke to focus on its most profitable products so that it may “emerge stronger from the pandemic,” the company said in a news release Thursday.

The news comes nearly a week after the beverage giant announced it would discontinue its once popular sugar-free soft drink Tab after more than 60 years on shelves across the world. Other “underperforming” brands on the way out include Odwalla, ZICO coconut water, Diet Coke Feisty Cherry and regional offerings like Northern Neck Ginger Ale, the company said.

Popular “hydration” brands including Powerade and Dasani could also see cuts, Coca Cola’s chairman and CEO James Quincey told CNN.

See Also:

NASA to announce “exciting” new discovery about the Moon made by Sofia flying telescope

>Related articles

Pierrakakis attends G7 meeting of Finance Ministers and Central Bank Governors

Consumer Protection Authority: Despoina Tsangari officially appointed President

Code “Port Arc”: The American plan that is reshaping Greece’s map from north to south

How to measure the Speed of Light with a bar of chocolate and your microwave

“Throughout this year’s crisis, our system has remained focused on its beverages for life strategy,” Quincey said in a statement. “We are accelerating our transformation that was already underway, shaping our company to recover faster than the broader economic recovery. While many challenges still lie ahead, our progress in the quarter gives me confidence we are on the right path”.

Read more: yahoo

Ask me anything

Explore related questions

#beverages#coca-cola#coke#cuts#economy#market#marketing#pandemic#usa#world
> More Economy

Follow en.protothema.gr on Google News and be the first to know all the news

See all the latest News from Greece and the World, the moment they happen, at en.protothema.gr

> Latest Stories

Regulation of the Ministry of Development ensures basic aid for farmers who have outstanding issues with the Land Registry

December 19, 2025

ELTA: New stamp and envelope series “ELPIDA – Marianna B. Vardinoyanni

December 19, 2025

PULS paves the way for the “Achilles Shield”, defence programmes with Israel, and the United Arab Emirates in the game

December 19, 2025

Christos Markogiannakis honored as Knight of the Order of Arts and Letters

December 19, 2025

British Museum: Loans of up to 3 years are its new model for antiquities removed from other countries – What it plans to do with the Parthenon Sculptures

December 19, 2025

“Flying” Santas filled the children in the oncology ward of Pagni with joy, watch video

December 19, 2025

Embraer’s Eve made the maiden flight of the “flying car,” having received over 3,000 pre-orders

December 19, 2025

In the mountain forests of the Peloponnese, Greek fir trees are dying en masse without being burned

December 19, 2025
All News

> Culture

Christos Markogiannakis honored as Knight of the Order of Arts and Letters

The prestigious award ceremony took place in Paris

December 19, 2025

British Museum: Loans of up to 3 years are its new model for antiquities removed from other countries – What it plans to do with the Parthenon Sculptures

December 19, 2025

12th Arcadia Classic Tour, 24-25 January 2026 (video-photos)

December 19, 2025

The renowned violinist and conductor André Rieu recently presented the Greek Christmas carols

December 18, 2025

Research: The BBC’s “first Black Briton” from the Roman era was ultimately…white and originated from southern England

December 18, 2025
Homepage
PERSONAL DATA PROTECTION POLICY COOKIES POLICY TERM OF USE
Powered by Cloudevo
Copyright © 2025 Πρώτο Θέμα