×
GreekEnglish

×
  • Politics
  • Diaspora
  • World
  • Lifestyle
  • Travel
  • Culture
  • Sports
  • Cooking
Saturday
28
Mar 2026
weather symbol
Athens 12°C
  • Home
  • Politics
  • Economy
  • World
  • Diaspora
  • Lifestyle
  • Travel
  • Culture
  • Sports
  • Mediterranean Cooking
  • Weather
Contact follow Protothema:
Powered by Cloudevo
> Economy

Coke bids adieu to 200 drink brands, slashing portfolio in half

Popular “hydration” brands including Powerade and Dasani could also see cuts, Coca Cola’s chairman and CEO James Quincey

Newsroom October 23 02:22

The Coca-Cola Company is cutting its portfolio in half, kicking at least 200 beverage brands to the curb by end of year.

The money-saving move will allow Coke to focus on its most profitable products so that it may “emerge stronger from the pandemic,” the company said in a news release Thursday.

The news comes nearly a week after the beverage giant announced it would discontinue its once popular sugar-free soft drink Tab after more than 60 years on shelves across the world. Other “underperforming” brands on the way out include Odwalla, ZICO coconut water, Diet Coke Feisty Cherry and regional offerings like Northern Neck Ginger Ale, the company said.

Popular “hydration” brands including Powerade and Dasani could also see cuts, Coca Cola’s chairman and CEO James Quincey told CNN.

See Also:

NASA to announce “exciting” new discovery about the Moon made by Sofia flying telescope

>Related articles

James Tolkan, known for “Back to the Future” & “Top Gun,” dies at 94

In the Tel Aviv area hit by a cluster bomb, a 60-year-old man dies after failing to reach a shelter (video)

Who are Yemen’s Houthis, how powerful are they and what the missile launch toward Israel means

How to measure the Speed of Light with a bar of chocolate and your microwave

“Throughout this year’s crisis, our system has remained focused on its beverages for life strategy,” Quincey said in a statement. “We are accelerating our transformation that was already underway, shaping our company to recover faster than the broader economic recovery. While many challenges still lie ahead, our progress in the quarter gives me confidence we are on the right path”.

Read more: yahoo

Ask me anything

Explore related questions

#beverages#coca-cola#coke#cuts#economy#market#marketing#pandemic#usa#world
> More Economy

Follow en.protothema.gr on Google News and be the first to know all the news

See all the latest News from Greece and the World, the moment they happen, at en.protothema.gr

> Latest Stories

The great singer Marinella has passed away (videos)

March 28, 2026

James Tolkan, known for “Back to the Future” & “Top Gun,” dies at 94

March 28, 2026

In the Tel Aviv area hit by a cluster bomb, a 60-year-old man dies after failing to reach a shelter (video)

March 28, 2026

Marinakis: Elections will take place in 2027, Prime Minister rejects any proposals for early polls

March 28, 2026

Who are Yemen’s Houthis, how powerful are they and what the missile launch toward Israel means

March 28, 2026

CNN Analysis: The seven islands controlling the Strait of Hormuz and the strategy that could determine Gulf dominance

March 28, 2026

Dukas, Geroulanos, Diamantopoulou, and Venizelos take the stage at PASOK Congress – Focus on post-election strategy & rejection of cooperation with New Democracy

March 28, 2026

Illegal immigrant raped 12-year-old girl in UK, attacked her as she was playing on the swings, while the UK government is arresting Brits for social media posts

March 28, 2026
All News

> World

In the Tel Aviv area hit by a cluster bomb, a 60-year-old man dies after failing to reach a shelter (video)

As noted by Giannis Charamidis, “Tehran changes its tactics every four days depending on its targets and continues to create gaps in Israel’s air defense, with results that are alarming”

March 28, 2026

Who are Yemen’s Houthis, how powerful are they and what the missile launch toward Israel means

March 28, 2026

CNN Analysis: The seven islands controlling the Strait of Hormuz and the strategy that could determine Gulf dominance

March 28, 2026

Illegal immigrant raped 12-year-old girl in UK, attacked her as she was playing on the swings, while the UK government is arresting Brits for social media posts

March 28, 2026

2,500 marines have arrived in the Middle East, the US military announced – The war will continue “for a little while longer,” said J.D. Vance (Update)

March 28, 2026
Homepage
PERSONAL DATA PROTECTION POLICY COOKIES POLICY TERM OF USE
Powered by Cloudevo
Copyright © 2026 Πρώτο Θέμα