Nike filed a federal trademark infringement lawsuit Monday against the company that released a controversial customized version of its sneakers in collaboration with the rapper Lil Nas X.
The “Old Town Road” artist worked with MSCHF to release “Satan Shoes” on Monday. The sneakers are modified Nike Air Max 97s — decorated with a pentagram pendant and a reference to Luke 10:18, a Bible verse about Satan’s fall from heaven.
MSCHF, a company known for creating controversial and viral products, confirmed Sunday that the shoes contained a drop of human blood inside the sole, drawn from members of the MSCHF team.
All 666 pairs of the modified Nikes, priced at $1,018, sold out shortly after they went on sale Monday.
The circulation of the shoes, however, provoked strong reactions between political and religious organisations, while there are thousands of discussions on social media about the matter.
more at nbcnews.com
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