Proto Thema, the largest online publisher in Greece, announces the launch of an AI Semantic Search system, a new AI-powered tool that gives readers the opportunity to interact with news content.

Based on semantic search technology, this tool operates on the English version of the Proto Thema website, offering AI-powered responses that help readers better navigate and comprehend the news by providing quick and accurate information.

Supported by Google, FT Strategies, and Cloudevo this groundbreaking tool delivers responses, drawing exclusively from the website’s content, the reliable reporting of our journalists, and the trusted sources of our publishing group. This approach guarantees high-quality, accurate answers while safeguarding against misinformation. By doing so, we uphold the integrity and credibility of our brand, offering readers concise, reliable answers to their questions uniquely tailored to our content.

Sam Gould, FT Strategies, AI Lead and Project Manager of AI Launchpad 2024, said: “We are thrilled to see the launch of ProtoThema’s new semantic search-enabled generative AI chatbot, which represents an exciting experiment into new ways of helping readers engage with journalism and content. This tool not only has the potential to enhance reader interactions with the publication but also to lay the groundwork for unlocking other AI-driven use cases in the future. We’re eager to see how ProtoThema’s readers react to this innovative feature and are excited to learn more about the kinds of questions they will ask“.

Search is set to undergo radical changes this decade. Users no longer want to sift through vague links, but instead expect seamless engagement with your content. However, AI hallucinations and adversarial prompting can severely damage your brand’s trust. To avoid this, Proto Thema Answers offers a solution by delivering reliable, factual answers through an AI search engine that is tuned specifically to your content.

Camila Samilian, News Partnerships Manager from Google comments: “Through the Google News Initiative (GNI), we work with the news industry in creating, testing and implementing new ways to reach readers in the digital age. We will continue to collaborate with industry experts such as FT Strategies to deliver programs that accelerate publisher’s digital journeys using AI and other advances in technology. Congratulations to ProtoThema and all other publishers who took their innovative ideas further by participating in the AI Launchpad! ”

In this highly regulated research environment now you can generate responses grounded in expert knowledge, bridging the gap between your content and readers while ensuring privacy and data security. Trust is at the core of our mission, and we maintain it by offering safe, reliable, and private AI-driven solutions, fully aligned with our unique coverage and perspective.

AI Semantic Search marks a significant step forward in enhancing reader engagement through AI-driven solutions. By leveraging semantic search technology and trusted sources, this innovative tool provides accurate, reliable, and concise responses tailored to the publication’s content. Backed by partners as Google, FT Strategies, and Cloudevo, it not only strengthens Proto Thema’s commitment to quality journalism but also sets the stage for future AI-powered advancements.