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“Greek Art Now”: Contemporary Greek art travels worldwide through a groundbreaking program

A pioneering project for the digitization and global promotion of the collections of seven top Greek museums, through the Google Arts & Culture platform, in collaboration with the Ministry of Culture, is the ambitious “Greek Art Now” program

Newsroom June 10 10:00

The program was officially presented today at the National Museum of Contemporary Art in the presence of Prime Minister Kyriakos Mitsotakis and Minister of Culture Lina Mendoni.

Selected works from the collections of the National Gallery – Alexandros Soutsos Museum, the National Museum of Contemporary Art (EMST), and the Metropolitan Organization of Museums of Visual Arts of Thessaloniki (MOMus) — including the Museum of Modern Art – Costakis Collection, the Museum of Contemporary Art, the Thessaloniki Museum of Photography, the Experimental Art Center, and the Alex Mylona Museum — are being digitized and showcased internationally, offering a representative panorama of contemporary Greek art.

Through more than 60 digital stories and 1,800 high-resolution images, this innovative exhibition highlights the evolution of Greek art from the 19th century to the present, showcasing contemporary artists’ works as well as pieces from the internationally renowned Costakis collection.

Users of the Google Arts & Culture platform can take virtual tours of the participating museums, explore artworks in detail using the Art Camera, and uncover hidden stories and narratives behind the pieces. They can also interact with certain works in a unique and creative way, digitally deconstructing and recomposing them for a fully immersive, interactive perspective.

Additionally, the exhibition “A World Without Blue,” within the Pocket Gallery feature, provides an augmented reality experience, allowing users to explore artworks virtually from anywhere using just their mobile phones.

Minister of Culture Lina Mendoni stated in her speech:
“The Cultural Sector holds a distinct place in the national digital strategy developed and implemented by the government of Kyriakos Mitsotakis. In recent years, the Ministry of Culture has accelerated the design and implementation of digital projects, leaving a strong modernizing and reformative imprint. It has maximized the use of national and EU resources and fostered knowledge transfer through collaborations with academic, research, and private tech sectors both nationally and internationally. This is exactly the context in which the ‘Greek Art Now’ project was developed.”

Peggy Antonakou, Managing Director of Google Southeast Europe, emphasized:
“This collaboration between Google and the Ministry of Culture, in conjunction with leading Greek cultural institutions, highlights the importance of contemporary Greek art. Thanks to technology, it becomes accessible to everyone, without geographic or time limitations.”

Prime Minister Kyriakos Mitsotakis, in a panel discussion with Amit Sood, Director of Google Arts & Culture, moderated by Giorgia Abeltino of Google, stressed:
“I want to thank and congratulate the Google team, the Ministry of Culture, and everyone who contributed to this remarkable project. It reflects our cultural priorities. Greece has a vibrant, modern artistic heritage. Convincing the world that Greece is not only its glorious past but also its present and future is central to our cultural policy.”

Amit Sood, Director of Google Arts & Culture, added:
“Greece’s ancient cultural legacy inspired us to highlight its contemporary creativity. It’s an honor to collaborate with the Ministry of Culture, and I’m excited that the impressive collections of the National Gallery, EMST, and MOMus are now available online.”

The “Greek Art Now” project is available to the public on the Google Arts & Culture website and mobile app (Android & iOS).

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