Now a little past her thirties, Erietta Kourkoulou–Latsi is certainly not the typical descendant of a very powerful business family. Unconventional in both her views and lifestyle, she has long since shaken off the role of the wealthy heiress in order to do things that truly fulfill her.

She speaks to protothema.gr and The First Word about the foundation she runs, which undertakes social initiatives in a range of sectors.

As part of its activities, she has visited hospitals and prisons, supported abused women, and stars in initiatives promoting natural childbirth and assisted reproduction.

Since her teenage years, she has supported stray animals, with the animal shelter she created.

Perhaps she herself wouldn’t have expected all this from herself when she was living her personal rebellion from a very young age, in her teenage years, “with endless clubbing and an intense life.”

When she was younger, she reveals that she too experienced abuse by a man, something that today, she says, she would handle completely differently.

A relationship changed the way she saw things, and from then on she took a different course. She devoted herself to animal protection, which she had always loved.

“And instead of taking them home with me as I did since I was a child, I created the shelter.”

The Erietta of today describes herself above all as a normal person. And it’s not always easy to convince others of that. “I go to a simple shop in the center and they say, ‘What are you doing here?’ I go to the bakery and they say, ‘Really, you come to the bakery?’”

So yes, she goes to the bakery—just as she goes to the supermarket, and with a shopping list, too! She notices the high prices, she says, and how products keep changing their prices.

At home, she says she is a regular mom. She has help, but she breastfeeds, bathes the children, and… changes diapers. She rarely goes out, and you definitely won’t find her in social circles and galas. She prefers simple hangouts and tavernas, even if her own plate contains only vegetables or pasta, since she is vegan.

She talks about her mother, Marianna Latsi, who is protective of her grandchildren, and she dreams of a simple school life for her children—far, as she says, “from the well-known famous schools with that particular lifestyle.” She would not rule out sending her children even to the public school in her area.

She does not deny that she belongs to a very wealthy family, but she rejects the lifestyle that usually comes with it. She does not hesitate to denounce the way many powerful families use their influence.

As she says, she has been encouraged to enter politics, but she says no. She has political views. She states she is left-wing, but within the left-wing parties she does not find anything that, at least for now, represents her.