The auction of the Institute of Masters of Wine at Sotheby’s is considered one of the most recognized initiatives in the international wine community. It features rare bottles, special experiences, and offerings from Masters of Wine from many countries, with the aim of supporting the Institute and its students. This year’s auction includes 68 lots representing a broad geographical range and diverse wine cultures.

Greece is participating with 6 carefully selected lots. These hold both symbolic and practical value. Symbolically, they place Greece alongside regions that have shaped the history of fine wine over time. Practically, they offer professionals and collectors a clear picture of modern Greek terroirs such as Santorini, Tinos, Naoussa, and Amyntaio. The curation of the lots was carried out by Yiannis Karakasis MW in close collaboration with the auction committee, in order to present an authentic and contemporary image of the country.

How the Greek lots were selected

The process began with a fundamental question: How can Greece present itself credibly in an auction that brings together some of the world’s most exciting wines and wine experiences? The answer was based on three elements: quality, identity, and narrative.

Each of the six lots created in collaboration with seven leading Greek wineries offers a different approach to Greek wine. They include rare bottles, wines from terroirs with strong character, and experiences that bring the winning bidder into direct contact with the people and places shaping Greece today. The selection also highlights the country’s diversity: volcanic islands, mountain vineyards, granite soils, pre-phylloxera vines, innovative producers, and historic estates all contribute to a more comprehensive understanding of Greek expression. The goal was not to confine Greece to a single image but to broaden the conversation.

Why this moment is important for Greece

Greek wine is often described as “emerging,” but such terms only gain meaning when tested in international settings. An auction is a point where perception meets reality. Greece’s presence in the IMW auction at Sotheby’s shows that it is not a peripheral or experimental element but contributes actively to the wider dialogue shaping the modern wine world. The inclusion of six Greek lots demonstrates that Greek wine is gaining a stronger position in serious international contexts and is increasingly treated with appreciation and credibility.

The auction has already attracted the attention of major international media, which further enhances its impact. At the same time, it creates an opportunity for Greece to be viewed not as a curiosity, but as a source of wines and experiences with substantial cultural and qualitative interest. Bidding remains open until December 15.

You can view the lots and participate HERE