Trendy international lifestyle brand Folli Follie kicked off its Australian expansion in April. The first store met with success and helped the thriving Greek-based business enjoy a growth spurt. Now, an additional six locations are set to open around Australia over the coming year, including Queensland and Victoria. Folli Follie Group CEO George Koutsolioutsos  said the Australian stores are in line with the best global practises.

The Australian market will be the first to enjoy the brand’s new concept design that allows consumers to interact with the collections. This way, shoppers will be able to touch and try on the brand’s exquisite designs.

“One of the elements that characterize the brand’s evolution is the new concept stores that will be inaugurated in the most important cities of the world,” says Koutsolioutsos. “the strategic action brings Folli Follie even clsoer to the modern woman, setting the brand as an absolute fashion benchmark.”