Denmark’s birth rate is expected to boom following a series of sex campaigns, including the controversial video called ‘Do it for Mom’, released in 2015. The Danish government released a set of campaigns aimed at encouraging Danes to have more children and help curb the declining birth rate of the country. Company, Spies Travel, released a video in September 2015 with the slogan ‘Do it for mom’, urging young people to have more babies to please their parents and grandparents. ‘The Danish welfare system is under pressure. There are still not enough babies being born, despite a little progress. And this concerns us all. But those who suffer the most are perhaps the mothers who will never experience having a grandchild,’ the advert stated, showing an older Danish woman imagining her future grandchild. Nearly nine months later reports suggest that Denmark is set to experience a baby boom with 1,200 babies due in summer compared to last year, according to local media in Denmark.