A new growing pornography trend known as “faux-cest” has reportedly become one of the industry’s “hottest and most controversial genres,” with women and couples driving the popularity.

This new trend involves actors pretending to be in sexual relationships with their co-stars, who are acting as their blood relations, as New York Post reports.

The fictionalized narratives typically see actors role-play in daddy-daughter relationships, cousins kissing or even siblings having sex.

While there’s no definite answer on why the fictionalized incest genre has become a trend, Jeff Dillon, VP of business development at GameLink, told Refinery 29 that “family role play” has become especially popular.

“‘Family role play,’ as we call it, is one of our top sellers for couples and women,” he said.

According to Dillon, the interest in the fictionalized incest genre has grown by 1,000 percent since 2011, with a 178 percent spike in consumption in 2014 alone.

The reason as to why the fetish is enjoyed so much remains in question. However, some believe women tend to take an interest in that because they prefer porn with a narrative.

While psychologist and sex therapist Georgina Whelan said the storyline theory was a “social stereotype,” she said some women do respond to a narrative because they “want the dynamics of interpersonal relationships.”

“Women sexuality is complex, fluid and influenced by interpersonal and social constructs,” Whelan told news.com.au.

Other fans of the pornographic trend say that “faux-cest” is “enticing because the sexual practice it depicts is so deeply off-limits, both legally and culturally.”

Source: New York Post