Apple Corps Ltd in cooperation with White Horse Pictures and Imagine Entertainment announced that they will create a new authorized documentary for Apple, based on the legendary Beatles during their first touring steps.

The project will be directed by Oscar winner Ron Howard and will be created with the full cooperation of Paul McCartney, Ringo Starr, Yoko Ono Lennon and Olivia Harrison.
The great director will work along the side of the Grammy award winners Nigel Sincail and Scott Pascucci of the White Horse Entertainment and with the many times nominee as well as Oscar winner Brian Grazer of the Image Entertainment.

Howard said “I have the honor and I’m thrilled to be working with the team of Apple and White Horse Entertainment in this amazing story of these four young people who stormed the world in 1964. Their influence on popular culture and human experience was tremendous”.

The project will focus on the journey of the Beatles from the early years of the Cavern Club in Liverpool and the conflicts in Hamburg until their last public concert at Candlestick Park in San Francisco in 1966.

The Beatles began touring in Europe in late 1963, after their remarkable arrival in the British scene in 1961 and ’62. However it was the vaunted appearance on television’s Ed Sullivan show on the 9th of February 1964 that did the popularity of the Beatles to explode. By June, the band began their first world tour and continued at a relentless program for two consecutive years.

By the time the band stopped touring in August 1966, they had conducted 166 concerts in 15 countries and 90 cities around the world.

The cultural phenomenon, where the tours helped to create the “Beatlemania”, was something the world had never seen, and laid the foundations for the globalization of culture.
The Beatlemania was not just a phenomenon. It was the catalyst for a cultural change that would change the way people around the world would see and would consume the popular culture.
This film will seek to explain what was at that particular time that allowed this cultural change to occur. It will examine the social and political context of the time, and will reveal the unique circumstances that led to the technology and mass communication collide. The film will also explore the incomparable electricity between performer and audience which manage to turn music into a movement – a common experience into something unmanageable.