×
GreekEnglish

×
  • Politics
  • Diaspora
  • World
  • Lifestyle
  • Travel
  • Culture
  • Sports
  • Cooking
Wednesday
04
Feb 2026
weather symbol
Athens 15°C
  • Home
  • Politics
  • Economy
  • World
  • Diaspora
  • Lifestyle
  • Travel
  • Culture
  • Sports
  • Mediterranean Cooking
  • Weather
Contact follow Protothema:
Powered by Cloudevo
> World

Jordan and Antetokounmpo lift luxury watch start-up WatchBox to valuation nearing $1 billion

The two stars were among many famous people to back the start-up

Newsroom November 24 09:20

Michael Jordan and reigning NBA champion Giannis Antetokounmpo have seven NBA championship rings. They also like watches.

Jordan, who now owns the Charlotte Hornets, joined a list of athletes to invest in WatchBox, a site that allows people to buy, sell, and trade luxury watches. Brands include Richard Mille, a favorite of NBA players.

also read

The world’s first space hotel plans to open in 2027

 

>Related articles

Giannis Antetokounmpo gets angry at Bucks fans’ boos: He booed them back from the court

Panic in Milwaukee: After the loss to the league’s bottom team, Antetokounmpo deleted almost all photos of himself in a Bucks jersey from his social media

Mariah Riddlesprigger: “I live a normal life, I take my kids to school – Giannis is my best friend at home”

WatchBox said on Tuesday that it raised $165 million in its latest financing round. Joining Jordan were Milwaukee Bucks star and reigning championship MVP Giannis Antetokounmpo, Bucks owner Marc Lasry, Phoenix Suns stars Chris Paul and Devin Booker, and Wall Street investor Bill Ackman, among others.

WatchBox, based outside of Philadelphia, has reeled in $260 million since its founding in 2017. While the company did not disclose its latest valuation, people with knowledge of the matter told CNBC that it’s approaching $1 billion. The individuals asked not to be named because the valuation is private.

source cnbc.com

Ask me anything

Explore related questions

#Giannis Antetokounmpo#luxury watches#michael jordan#watches
> More World

Follow en.protothema.gr on Google News and be the first to know all the news

See all the latest News from Greece and the World, the moment they happen, at en.protothema.gr

> Latest Stories

The new “Giant of the Seas” launched

February 4, 2026

Metlen: Deal with Schroders Greencoat for the sale of photovoltaics in the UK

February 4, 2026

Chios tragedy: Coast Guard says smuggler boat rammed its vessel, capsized, and sank — Migrants without life jackets

February 4, 2026

Evi Poumboura tells protothema about her life in the Secret Service and the security of American presidents

February 4, 2026

World Cancer Day: 14 actions that help prevent cancer

February 4, 2026

Chios tragedy: Coast Guard says smugglers hit their boat, causing it to capsize and sink — 15 dead

February 4, 2026

New anti-bureaucracy bill: The three pillars to better public services

February 4, 2026

National Baccalaureate: Its goal, the key changes, and impact on the Panhellenic exams

February 4, 2026
All News

> Travel

Kimolos wins over International Media: “A hidden gem waiting to be discovered”

Despite its small size, Kimolos is full of character and charm — and now international media are urging travelers to put this Cycladic island on their bucket list

August 28, 2025

French Vogue discovers the exotic beauty of Skopelos

August 28, 2025

Naxos tops the list of Greek kitesurfing destinations for 2025

July 9, 2025

Holidays in Psara

June 20, 2025

Santorini filled with tourists again (photos)

April 12, 2025
Homepage
PERSONAL DATA PROTECTION POLICY COOKIES POLICY TERM OF USE
Powered by Cloudevo
Copyright © 2026 Πρώτο Θέμα