H & M managed an increase of 25% in profits reaching 5.81 billion kronor, or else 875 million dollars in the second quarter of the year.
It is the biggest increase noted in the last four years. Sales excluding VAT increased by 20% to 37.83 billion kronor.

Despite the fact that the gross profit margin decreased to 60.8% from 61.1% the year before, this quarter was better than expected for H & M, especially when compared with those of its competitors, like Inditex owned by Zara which showed a significant drop in profits.

An interesting fact regarding H & M is that it continues to expand aggressively, with 3,285 stores around the world, when last year it numbered 2,908. The company announced plans for a total of 375 new stores mainly in the U.S. and China by the end of the year …