×
GreekEnglish

×
  • Politics
  • Diaspora
  • World
  • Lifestyle
  • Travel
  • Culture
  • Sports
  • Cooking
Saturday
03
Jan 2026
weather symbol
Athens 17°C
  • Home
  • Politics
  • Economy
  • World
  • Diaspora
  • Lifestyle
  • Travel
  • Culture
  • Sports
  • Mediterranean Cooking
  • Weather
Contact follow Protothema:
Powered by Cloudevo
> Greece

Lidl erases Church crosses from Greek emblematic landscape on food packaging

One can legitimately ask why they not directly opt for a landscape without a religious monument

Newsroom September 1 11:16

You want a picturesque Greek scenery with the church, but you’re bothered to see a cross, claiming reasons of falsely understood political correctness? Then you just remove the cross – in this case: several crosses… It sounds unbelievable but it’s true. It happened in Belgium and the photoshop was done by a well-known German supermarket chain.

The incident became public by network RTL, when a Belgian customer of Lidl complained about the rude photoshop.

“I am shocked to see the Lidl shops that sell Greek products erase part of the Greek landscape and culture, ” a custumer Antoine wrote to RTL and sent the pictures he was talking about.

Avant – Before: original scenery

lidl

Apres: After – Church as Moussaka deco

The first picture shows one of the most beautiful landscapes of Greece, almost emblematic. It is not the Acropolis of Athens but a small Orthodox church with intense blue domes that contrasts with the white of its walls and which stands on a cliff side on the island of Santorini, a real jewel of the Mediterranean.

roionta

 

2-25

 

This landscape that has been chosen to illustrate the packaging of the Greek product series ERIDANOUS “Original Greek Product”. Moussaka, yogurt, pistachios or feta are sold at Lidl under this brand and the photo of the beautiful Orthodox church and its cupolas in intense blue. But a little detail made Antoine indignant. On all these packages the crosses have disappeared. They have been simply erased.

lidle-santorini

 

To the text above, RTL.be adds “we asked Lidl spokesman about the reason for the withdrawal. ‘We avoid the use of religious symbols because we do not want to exclude any religious beliefs,’ the representative of the German supermarket giant replied. ‘We are a company that respects diversity and this is what explains the design of this packaging,’ he added”. One can legitimately ask why the group’s marketing departments did not directly opt for a landscape without a religious monument.

Following the wave of outrage provoked by this article, the Lidl group apologized. “Our intention has never been to shock, we avoid the use of religious symbols on our packaging to maintain neutrality in all religions, and if it has been perceived differently, we apologize to those who may have been shocked” , said the spokesman on Thursday afternoon, according to RTL info.

In a poll on its website, RTL asked “Remove the crosses from the Greek landscape on its packaging ‘out of respect for diversity’ and to exclude ‘no religious beliefs’”?

>Related articles

Weather: From -10°C to 20°C within 48 hours

Farmers return to road blockades today, proposals for escalation ahead of the nationwide meeting tomorrow in Malgara

Politicians… differently during the holidays: From skiing to the theater stage and hugs on the beach

lidl-poll-rtl

By 714 votes so far: 88% respondents said they are against, 7% said they agreed and 4% said they had no opinion.

Source: keeptalkinggreece.com

Ask me anything

Explore related questions

#belgium#christian#church#churches#crosses#erased#greece#greek#Lidl#market#marketing#non-christians#photoshop#Political correctness#RTL#santorini#super market
> More Greece

Follow en.protothema.gr on Google News and be the first to know all the news

See all the latest News from Greece and the World, the moment they happen, at en.protothema.gr

> Latest Stories

Maduro’s arrest a “slap” to Beijing and a message to Tehran

January 3, 2026

BBC Analysis: What will happen in Venezuela after Maduro’s arrest by the US

January 3, 2026

From Noriega to Maduro: How the U.S. removed a sitting president from his country

January 3, 2026

Explosions, fear and panic in Caracas after U.S. strike on Venezuela – watch videos and photos

January 3, 2026

Trump says US has ‘captured’ President Maduro following Caracas strikes

January 3, 2026

Vissi will “give it all” at the Athens Arena, which has changed hands

January 3, 2026

Global aviation: Fatalities in accidents increased, but the relative risk is decreasing

January 3, 2026

What photos and videos reveal about why the fire at the Crans-Montana bar spread so quickly

January 3, 2026
All News

> Travel

Kimolos wins over International Media: “A hidden gem waiting to be discovered”

Despite its small size, Kimolos is full of character and charm — and now international media are urging travelers to put this Cycladic island on their bucket list

August 28, 2025

French Vogue discovers the exotic beauty of Skopelos

August 28, 2025

Naxos tops the list of Greek kitesurfing destinations for 2025

July 9, 2025

Holidays in Psara

June 20, 2025

Santorini filled with tourists again (photos)

April 12, 2025
Homepage
PERSONAL DATA PROTECTION POLICY COOKIES POLICY TERM OF USE
Powered by Cloudevo
Copyright © 2026 Πρώτο Θέμα