9000 people and counting so far have “signed” an online petition created by three British college students who wrote. “This marketing campaign is harmful. It fails to celebrate the amazing diversity of women’s bodies by choosing to call only one body type ‘perfect’ “in an attempt  for the popular and famous American lingerie company to change the name of its new campaign, since the statement “The perfect body” seems to make a lot of women… uncomfortable.
Despite the quotation marks around the word ‘body’ the name of the new underwear range of Victoria’s Secret is “bodyshaming” young women.
As one of the petition organizers Frances Black states: “A campaign like this makes women feel inadequate about their bodies, by telling them that only one body is perfect,” she said. “Those models are heavily airbrushed. As such, this ‘perfect body’ is a complete illusion, an unattainable fantasy”.
Alongside their virtual signatures, protesters have also been keen to express their anger and dismay at the company’s marketing strategy.
Despite all the outrage the campaign has sparked is still no comment from Victoria’s Secret regarding the controversy surrounding its latest “Body” advertising campaign.