At the inauguration of the Greek stand at the World Travel Market (WTM) at ExCeL, London exhibition center, on Monday November 3, Greek Tourism Minister Olga Kefalogianni presented the new communication strategy to draw more visitors to Greece.

The Tourism Minister noted that the new communication strategy is based on the gods and ancient heroes that all Greeks have read about in their childhood and have known since their school years.

“These Gods and Heroes take us around the country and demonstrate the uniqueness of Greece with all its warm hospitality,” Ms. Kefalogianni said.

Underlining that Greece is a strong and internationally known brand, the Tourism Minister said that the country intends to capitalize on its core, timeless features in 2015.

“This year we are keeping all of the core features,” she said, adding that the aim of the campaign is to promote the true values of life, the myths, which convey moral lessons from the ancient times up to the present.

The following video was produced by the GNTO and it visualizes Greece’s communication strategy for 2015.