The winter sales start on the second Monday in January each year and end at the end of February.
In 2025, the winter sales are expected to start on Monday, January 13, and run until February 28. Stores will open on Sundays, January 19 and 26, with suggested operating hours from 11:00 a.m. to 6:00 p.m.
Sundays, January 2025, will begin on February 2025.

What consumers should look out for during the winter sales

The Hellenic Consumers’ Union, points out to consumers some of their rights during the discount periods, to ensure safer and wiser shopping:

When conducting offers, the products’ initial and the new reduced price should be indicated at the points where the offered products are sold, concerning the appropriate unit of measurement per product.

Any notice of price reduction shall indicate the previous price applied by the trader for a specified period before the price reduction application. Prior price means the lowest price applied by the merchant not less than thirty (30) days before the application of the price reduction. Where the product has been on the market for less than thirty (30) days, the earlier price shall be the lowest price applied by the trader during ten (10) days before the application of the price reduction. Where the price reduction is progressively increased, the earlier price shall be the price without the price reduction before the first application of the price reduction.

When conducting discounts, in addition to the indication of the old and the new reduced price of goods and services sold at a discount, it is also permitted to indicate and commercially communicate a discount percentage. If a discounted price is offered on more than 60% of the total number of items sold, the discount rate offered should be indicated on the shop front and in any other commercial communication, and in case there are different discount rates per product category, the range of the offered rate should be indicated (“from …. % to …. %”). In any other case, it should be indicated that the discounts concern selected items concerning the respective rate.

STOCK or OUTLET stores are required to display on the signs required by applicable regulations: (a) the old sale price, crossed out, and (b) the new reduced sale price, in a manner that communicates to the consumer a clear distinction between these two prices.